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Maximizing Back-to-School Campaigns

Back-to-school season is near, and it’s a prime opportunity to connect with families and students preparing for the new school year.

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Back-to-school season is near, and it’s a prime opportunity to connect with families and students preparing for the new school year.

Maximize Your Back-to-School Campaign with Retail Affinity Data

This granular consumer data lets you target households based on spending behavior and much more, maximizing your reach and ROI while minimizing waste!

Tailored Audience Blueprints for Back-to-School

Customized audience blueprints combining behaviors with back-to-school purchases. Utilize audiences across digital channels for maximum effectiveness.

Datadesk: In-Depth Purchase Data Targeting

Datadesk provides comprehensive purchase data, allowing you to target consumers based on their actual spending behaviors:

  • Consumer Transaction Data: Based on total spend and frequency.
  • Behavioral & Affinity Data: 18,000 brand preferences and retail affinities.
  • Household Demographics: Income, age, cultural status, families and more.

Combined Categories with Comprehensive Affinity Data Based on Retail Behaviors

Datadesk provides comprehensive purchase data, allowing you to target consumers based on their actual spending behaviors:

Over 1000 retail brands to choose from, for example…

The Benefits of Utilizing Purchase Data:

  • Identify and Connect: Reach qualified buyers for offline and online growth.
  • Maximize ROI: Target high-value audiences based on spending.
  • Achieve Scale: 40 million devices and 40% of Canadian transactions.
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