Established company to consistently focus on using data to Connect to the right audience and drive engagement
Pioneered mobile gaming advertising in Canada
Developed one of the first mobile SDKs in Canada for attribution, mobile data and mobile measurement
1st to Introduced offline purchase data for digital advertising to Canada with Mastercard
Formed proprietary partnership with Moneris (Canada’s leading POS Provider) for mapping digital device ID’s from offline consumer purchases
Developed datadesk.io Audience platform with over 42,000 segments based on offline behavior and purchases bridging offline behaviors to online targeting
Developed Canada’s largest purchase database of Privacy compliant, Fraud Free, Consent based cookieless digital database
Revolutionizing the combination of Offline-and-Online Audience Targeting: Empowering media agencies and brands with precision engineered targeting, scale and advanced omni-channel solutions
Unmatched Transactional
Data
Access to 40% of Canada’s transactional data (excluding cash), connecting offline and online purchase behavior.
Advanced Consumer Intelligence
A vast database linking 38,000 offline household behaviors with 40,000 user-level contextual insights.
Mobile Reach
Over 40 million mobile IDs tied directly to Canadian households. 290 million mobile IDs in North America and 25 Billion total ID’s Globally.
We target down to the 6-digit postal code (15–18 households), giving brands 100x more precision than standard FSA-level targeting (8,000 households). This proprietary Canadian capability from Connected Audience Technology isn’t possible within DSPs or digital networks.
38,000 Offline Consumer Behavioral Affinities
Behavioral data based on:
Identifying households based on numerous demographic signals.
Identifying households based on:
1,200 Offline & Online
Pure transactional data based on:
Know who you buyers are, where they are coming from and understand the High lifetime Value consumers as well as the entire market.
Understanding Customer Journey & Cross Shopping Patterns
73% of customers visit 2+ locations after primary store visit
Identify complementary brands for cross-promotions
Reach customers at optimal moments during their journey
Average 40% increase in cross-category spending
Purchase Data Targeting
Track households and postal codes visiting stores and buying for precise customer intelligence targeting
Audience Insights
Discover similarities across consumer data and uncover hidden opportunities
Customer Journey
Understand other locations visited between home and store for complete insights
Mobile Retargeting
Add mobile retargeting campaigns to reach store visitors on their devices
Cross Device Targeting
Connect Mobile IDs and postal codes to CTV, Desktop, Social, and OOH channels
Purchase Data Measurement
Integrate purchase data for measurement around trade areas and expand market share insights
Target Audiences Across Multiple Channels
