Harness the power of Audience Blueprint that include purchase and affinity and drive attention from highly qualified consumers, leading to increased lifetime value and a substantial growth.
Used by the world’s biggest companies
Our Distinct Advantage
What truly distinguishes us is our ability to harmonize audience data, deep expertise, and advanced technology to deliver exceptional results.
Audience Architecture
Audience Blueprints Designs are crafted by combining
offline and online behaviors from over 22,000+
consumer segments offering countless possibilities.
All anchored to verified, consent-based IDs, ensuring
every audience is instantly actionable across digital
channels increasing the speed to your KPI's success.
Expertise
Since our inception in 2012, we have been at the
forefront of advancing mobile audiences and holistic
data solutions, consistently staying ahead of industry
trends and shifts. Our seasoned team's deep
experience allows us to efficiently guide you towards
achieving audience engagement.
Purpose Built Technology
Our technology empowers every aspect of the
advertising journey. From crafting audiences to
execution with measured performance and re-
marketing solutions for both web and app. We ensure
a data-driven approach with a focus on understanding the metrics that matter tied to your financial growth.
Strategic and data-driven approach of curating and custom Audience Blueprints for advertising and marketing campaigns. Put proprietary Aiudience Hub includes more than 22,000 behavioural segments, We skifully integrate them to design your ideal Audience Blueprint
This vast repository of data is the cornerstone of our Audience Blueprint design process. We integrate diverse data types to construct a comprehensive and detailed audience personas.
Audience Blueprint Execution
Our Blueprints are already linked to specific user IDs and households making your customized audience instantly operational in the digital landscape, ensuring a smooth and seamless transition from planning to execution across multupl digital channels
Utilize the makeup of households, such as income, number of children, marital status, age,
gender index, language, religion, race, and residential status, to provide a detailed snapshot of
consumer household profiles
Measurement
Ongoing optimization of the Audience Blueprint evaluates campaign results for each audience segment across various channels and creatives, resulting in continuous audience optimization and enhancements for sustainable growth.
At the end of each campaign, we culminate with an Audience Blueprint Analysis to understand which audience behaviours and insights were most effective. This analysis guides how best to re-engage, and continue refining and evolving the architecture of your audiences.
This vast repository of data is the cornerstone of our Audience Blueprint design process. We integrate diverse data types to construct.
Connected Interactive has become an invaluable partner. Their keenness in understanding our business, target audience and matching our business goals with effective digital campaigns has exceeded our expectations.
Highly collaborative and knowledgeable the team, has a genuine focus on delivering results that matter. We continue to be delighted by their team approach to our business.
Frank C. DeCesare
EVP Sales & Marketing
I’ve been a client of Connected for over 8 years and they have driven some amazing results. Connected has a truly entrepreneurial approach to media, and it shows in their innovative solutions and data capabilities, which are already best in class and yet, are constantly evolving.
Connected was the partner that helped us scale to 5 million app users in 3 years as our main paid media partner and SDK tech.
I can truly say that when it comes to smart digital media solutions to drive tangible results, Connected is always first on my list to reach out to.
Ian MacDonald
Chief Marketing Officer Auto Trader.ca
Connected Interactive brought immediate benefits to our business with their industry knowledge and ability to deliver both native app strategy & execution support.
They helped us immensely to make the necessary changes within our app to become best-in-class and now, a market leader.
As a result of our engagement, we were able to drastically scale acquisitions and have seen a significant increase in MAU. Additionally, they helped educate our internal teams to become subject matter experts in the space.
Andrew Waiser
AVP Digital Marketing, Canadian Tire Corporation
“At The Trade Desk, we’re working to build a better internet where premium content is supported by relevant, data-driven advertising. This shared mission is why we are excited to work with Connected Interactive and bring the power of retail data to our platform via their audience targeting solutions powered by Moneris purchase data.
It’s solutions like these that play a pivotal role in building successful campaigns that close the loop between media spend and sales, which is a major win for advertisers. We look forward to expanding our partnership with Connected Interactive and working together to build a better future for the open internet.”
Gateway Casinos Ontario
Corporate Marketing Team
It has been an amazing partnership with Connected. We had aggressive goals to grow our market share and I am thrilled we have achieved very strong results in 2022 that achieved this and more. The support and collaboration across Wendy’s other Digital partners throughout the integration and post go live has been a key to the successful launch. I am excited about the opportunities that are ahead of us in 2023 and beyond to leverage the data in a meaningful way and continue to push all our core metrics to the next level.
The technical expertise Connected brings to the business goals outlined is extremely impressive. I look forward to another exciting year of growth in Digital.
Akhilesh Anakapally
Digital Product Owner Wendy’s Canada
How to work with us
Our strategic alliances form the pillars of our company, fostering collaboration that drives lasting achievements for our clients
We do it all for you
We dive into the Audience Architecture and build your
blueprints from scratch. We also handle the Media
Buying for you, which includes dashboard access, ongoing reports, analysis, and optimization, along with
Media Measurement and Audience Analysis.
We help you do it
We will collaborate with your team to develop Audience Blueprint Designs. We can co-pilot or offer Media Buying Technology, and provide you with access to our audience solutions and Measurement Technology.
We give you the tools to do it yourself
If you have a full media and data team, we can set you
up with our Audience Builder and Design tools. We
can also help integrate our audiences into your Media
Technology, enabling you to execute as needed.
