Influencer

Influencer Marketing 101
Harnessing the power of influencers to Drive Brand Messaging 

Creator Economy Icons

Combined Reach: 50M+ followers

Sold $250M+ in first year

Engagement Rate: 10%+  (Prime launch posts)

More trusted than most brands

The Power of influencers

Trust in Media-Broken

THE 2024 U.S. ELECTION
CONFIRMED THIS:

Trust in Legacy Media hit an all time low in November 2024

82% trust

recommendations from creators

What is Influencer Marketing?

Word of Mouth

@scale

The Real Influencer Landscape

#ER Focus

Macro/Micro = Highest engagement

The 4 Steps to Winning Campaign

01

Planning &
Research

02

Discovery &
Outreach

03

Activation &
Management

04

Measurement
& Reporting

BEST
PRACTICES

DO’S

DO’S

Proof. Real Results!

1.4B+ Brand

Built with fitness creators, not TV ads

500%+ Sales Growth

TikTok virality made it Amazon’s #1 Soda

75% Sales from users

Peer recommendations, not clarity ads

Why This Matters To Agencies

Creative

Media

Production

Strategy

Data-Powered
Influencer Targeting
=
SMARTER
IMPACT

Turn Audience Data Into
Influencer Precision

Combine you audience and real-world purchase data to pinpoint the right creators

Choose influencers whose fans are already proven buyers in your category

Direct your message where it matter-no wasted investments

Influencer Optimization and Social Extension

Source Influencers with the best match to your brand category and industry and user engagement

Data-Driven

Award-winning, data-driven technology that revolutionized the social media marketing industry for some of the world’s biggest brands and agencies. 

Efficient Workflow

The ability to plan campaigns, search with purpose, connect with and hire influencers, and report what matters most.

Globally Scaled

The premier social intelligence and influencer discovery platform, we have exclusive access to billions of valuable data points, including research, discovery, and analytics tools. 

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