Established company to consistently focus on using data to Connect to the right audience and drive engagement
Pioneered mobile gaming advertising in Canada
Developed one of the first mobile SDKs in Canada for attribution, mobile data and mobile measurement
1st to Introduced offline purchase data for digital advertising to Canada with Mastercard
Formed proprietary partnership with Moneris (Canada’s leading POS Provider) for mapping digital device ID’s from offline consumer purchases
Developed datadesk.io Audience platform with over 42,000 segments based on offline behavior and purchases bridging offline behaviors to online targeting
Developed Canada’s largest purchase database of Privacy compliant, Fraud Free, Consent based cookieless digital database
Revolutionizing the combination of Offline-and-Online Audience Targeting: Empowering media agencies and brands with precision engineered targeting, scale and advanced omni-channel solutions
Unmatched Transactional
Data
Access to 40% of Canada’s transactional data (excluding cash), connecting offline and online purchase behavior.
Advanced Consumer Intelligence
A vast database linking 38,000 offline household behaviors with 40,000 user-level contextual insights.
Mobile Reach
Over 40 million mobile IDs tied directly to Canadian households. 290 million mobile IDs in North America and 25 Billion total ID’s Globally.
Grew mobile orders by 105% over two years
Grew app users to 5 Million Canadians in 3 years
3.7X’s Higher dwell Time / 2X’s Higher CTR’s
2.9X’s Higher build and price completions
50% lower CPL then average in 4 weeks
Achieved lowest lead price after 12 wks
Grew mobile reservations by 125% in 2 years
Increased onsite B to B conversions by 250%
Rated as the top performing audiences for a year and a half and going
We target down to the 6-digit postal code (15–18 households), giving brands 100x more precision than standard FSA-level targeting (8,000 households). This proprietary Canadian capability from Connected Audience Technology isn’t possible within DSPs or digital networks.
Identifying households based on numerous demographic signals.
Identifying households based on:
38,000 Offline Consumer Behavioral Affinities
Behavioral data based on:
We target down to the 6-digit postal code (15–18 households), giving brands 100x more precision than standard FSA-level targeting (8,000 households). This proprietary Canadian capability from Connected Audience Technology isn’t possible within DSPs or digital networks.
In-Store: 84%
Online: 16%
In-Store DOOH Revenue
Online Retail Media Ad Revenue
Despite digital transformation, 84% of retail sales still happen in physical stores. The in-store opportunity remains 6x larger than online retail
$4.9T
In-Store Sales (US) 2024 Estimate
$800B
Online Sales (US) 2024 Estimate
X6
In-Store Sales vs Online Retail
850 Offline & Online Taxonomies
Pure transactional data based on:
1,000 Offline & Online
80%
of your revenue
80/20 Rule
often comes from
20%
of your customers
Success Starts and Ends With Audiences
Consumer Visitation Data
Understanding Customer Journey & Cross Shopping Patterns
73% of customers visit 2+ locations after primary store visit
Identify complementary brands for cross-promotions
Reach customers at optimal moments during their journey
Average 40% increase in cross-category spending
Understanding Customer Journey & Cross Shopping Patterns
Datadesk expanding globally with access to new technologies to develop more custom audiences with more ease across the global market with a large footprint in the United States.
25B+
Devices
200+
Markets
38K+
Predefined Segments
U.S. Reach
CTV IDs: 180M
HEMs: 827M
IPs: 200M
ID5: 1B+
MAIDs: 800M
TTD IDs: 1B+
CDN Reach
CTV IDs: 13.5M
HEMs: 75M
IPs: 11M
ID5: 60M
MAIDs: 60M
TTD IDs: 70M
Data from e-commerce shopping-related websites and affiliate networks for reliable user shopping intentions
Automotive
New and Used Cars, Parts, Accessories
Clothing and Apparel
Children, Men, Women, Shoes, Jewelry, Accessories
Finance
Accounts, Investing, Insurance, Savings, Real Estate
CPG Grocery
Drinks, Frozen, Bakery, Snacks, Dairy, Meat, Produce
CPG Home and Garden
Appliances, Bed, Plants, Cleaning, Décor, Lighting
CPG Beauty
Cosmetics, Grooming, Fragrance, Haircare, Shaving
CPG Children
Baby, Clothing, Games, Toys
Based on specific website content browsing and searching for specific subjects using a deterministic model to assign user profiles. Data can range from 14 to 30 days
Arts, Entertainment, Sports
Books, Events, Music, CTV & Movies, Leagues, Participants
CPG Beauty
Cosmetics, Grooming, Fragrance, Haircare, Shaving
CPG Children
Baby, Clothing, Games, Toys
Family, Health, Hobbies, Home, Pets
Dating, Parenting, Pharma, Activities, Fitness, Garden, Dogs
Government, Politics, Society, Finance
Legal, Lifestyle, News, Investing, Banking, Insurance
Science, Tech, Gaming
Crypto, Space, Weather, Computing, Casual, Consoles
Shopping, Fashion
Coupons, Brands, Clothing, Household, Toys, Supermarkets
Consumer In-Market
Automotive Intenders
Market research shows that consumers looking to buy new cars are near the end of their lease and need to replace their current tires before returning their vehicle. Additionally, buyers for used cars show habits of buying tires for their old vehicle or upgrading the tires of their purchase.
Identifying Consumers that are Currently in buying mode for new and used cars
Top 8 Vehicle Searches for March 2025
