CPG 360 The New Paradigm in Consumer Targeting & Measurement for CPG We Are Problem Solvers & Innovators 2011 Established company to consistently focus on using data to Connect to the right audience and drive engagement 2012 Pioneered mobile gaming advertising in Canada 2014 Developed one of the first mobile SDKs in Canada for attribution, […]
Audience The New Paradigm in Consumer Targeting & Addressable Audiences We Are Problem Solvers & Innovators 2011 Established company to consistently focus on using data to Connect to the right audience and drive engagement 2012 Pioneered mobile gaming advertising in Canada 2014 Developed one of the first mobile SDKs in Canada for attribution, mobile data […]
Programmatic Programmatic Marketing Navigating the Digital Ad Landscape 2025 What is Programmatic Advertising? Programmatic advertising is the automated process of buying and selling digital ad inventory. Real‑time auctions connect advertisers and publishers in milliseconds, using data and machine learning to deliver relevant ads at the right moment. 1 Advertiser 2 DSP 3 Ad Exchange 4 […]
Canadian retail is evolving, and major sales events like Amazon Prime Days showcase the growing collaboration between online and in-store shopping.
Back-to-school season is around the corner and the competition is about to heat up. Want to cut through the clutter? Start with your audience. Here’s how data can give your campaigns a head start before the first bell rings.
The holiday season is magical, but let’s face it—it’s also crunch time for advertisers. While Santa has his trusty “nice and naughty” list, you have something even better: historical purchase data. Imagine having insights that reveal not just who your buyers are, but who your big spenders are across categories like toys, electronics, […]
With the holiday season upon us and consumers bombarded by an avalanche of advertisements, how can you ensure that your advertising dollars are well spent?
Black Friday is the biggest event of the year for advertising, and competition is fierce. CPMs are going to skyrocket as demand increases—so how do you stand out? Data is your key to success! https://weareconnected.ai/wp-content/uploads/2024/10/Reel-04-LinkedIn_V1.mp4 Using purchase data and blending it with historic behaviors gives you the edge. Target consumers who have spent BIG on […]
As Black Friday and Cyber Monday approach, understanding your audience is key to cutting through the noise. Here’s how data can give you the edge this holiday season!
Fall is here, and so are the opportunities! With back-to-school in full swing, the NFL kicking off, and the NBA and NHL seasons just around the corner, parents are gearing up for their kids’ sports activities. How can you make sure your brand is front and center? https://weareconnected.ai/wp-content/uploads/2024/09/43567852676491094472024-09_reel_1_-_connected_interactive_-_correect_version.mp4 By blending purchase data with affinity targeting, […]
Fall sports are here!
With the NFL kicking off and NHL and NBA just around the corner, now’s the time to tap into the passion of sports fans.
Back-to-school season is near, and it’s a prime opportunity to connect with families and students preparing for the new school year.
